Sisters Tag and Catherine Goulet wrote the book Dream Careers for FabJob.com. I noticed that many of my fellow students didn’t know what exactly they would like to do after graduating and picked up a copy.

This book, which is also available online, is very easy to go through. Just follow the steps Discover, Choose, and Create. The book starts by letting you asses wheather you’re really that unhappy in your current job and what you’re actually capable of in the working environment. Then it’s time to figure out what you’d like to do in life. The writers provide a simple quiz, to make chosing a little easier for you.

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I’ve always been fascinated with company logos. Some are just perfect in simplicity and are great in showing what the company it represents is about. That’s why I just love this book by Alina Wheeler, called “Designing Brand Identity”.

The book describes a diciplined process to create and implement an effective brand identity. A company’s visual identity is important because, as Alina puts it, sight provides more information about the world than any other sense. Did you realize that repeated exposure makes symbols so recognizable that companies, such as Target, Nike and Apple have dropped their corporate signatures in national advertising? It’s because we recognize a company’s colors. Think about it: the moment you see a brown truck driving down your street, you’ll know it’s a UPS.

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It doesn’t matter how wonderful your product or service is if you’re not able to create demand. In case you didn’t know dear friends, marketing is Vital, capital V! Now, you can hire a consultant, but learning to do your own marketing will be a much cheaper option and probably more fun as well. Andrew Griffiths’ “101 Ways to Market your Business” is a great book which provides you with 101 great tips on creative marketing.

Griffiths is a marketing consultant and convinced small businesses fail because of two reasons: there isn’t enough money, or there’s a lack of marketing ability. You need to make your business stand out of the crowd, and 101 Ways will help you do just that. Read the rest of this entry »

…And Other Secrets to Success, One Relationship at a Time, is an absolute must-read for young professionals everywhere looking for advice or motivation to help their career. Author Keith Farrazzi, the youngest partner in Deloitte Consulting’s history and founder of Farrazzi Greenlight, shares his inside tips and offers you the best advice you have ever been given on how to network effectively. If you listen to the powerful information in this book, you are sure to have a leg up over your competition and have an increased chance of knowing the right people at the right time.

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The DVD The Secret has become a huge hit. It started as an underground hit, promoted by word of mouth, but has had increased success after Oprah Winfrey devoted no less than two shows entirely to this DVD. I only watched this DVD today, and did not know what to expect at all. It turned out to be quite interesting and familiar.

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