There’s been a great presentation by by Barry Schwartz on why too much choice is bad for us, and you can watch it below.
Too many choices cause:
1. Paralysis rather than liberation - people prefer to make no decision rather than make a complicated choice.
2. Less satisfaction with decisions as people have greater reason to regret the decisions they have made.
3. Unrealistic expectations.
Self-blame - when experiences are not perfect, people blame themselves.