Bellamy Budiman: Neuro-Designs

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Name
Bellamy Budiman
Age
23
Company
Neuro-Designs, since 1999
Home
Jakarta (Indonesia)
Education
Informatics Engineering, Visual Communication Design at Universitas Pelita Harapan
Motto
Work hard, pray hard and live happy

Bellamy Budiman (23) is a designer and founder of Neuro-Designs. The Indonesian firm handles Web, print, logo, multimedia assignments and design consulting, and has earned Bellamy a spot on BusinessWeek’s Asian ‘Best Entrepreneurs under 25′ list. Having a dad doing technological-related jobs gave Bellamy the chance to get his hands on a computer for the first time at the tender age of 4. Now, Bellamy has his dad working for him.

A brief overview of what your company does:
Neuro-Designs is a small graphic house, specializing in several kinds of design services from simple business cards to corporate identities, from company profiles to interactive websites. There are six of us. Two of them are my parents; dad manages the company and mom manages the finance. The three of us do the regular daily activities, such as designing. We also have a printing advisor.

Isn’t that hard, having to boss your parents around?
Actually, no. We asked my dad to do the management because we had so many things on our hands. Other than that, he continues what I’ve built so far.

How did you get into business?
The business started in 1999. I started to take small web designing jobs. I was still in High School back then, 2nd grade. Later on I thought: why not make a real company out of what I like to do?

Which achievements are you proud of?
Being in BusinessWeek 2006, nominated as one of Asia’s best entrepreneurs under 25. After that, Wharton School, University of Pennsylvania wanted to work with us. That’s our biggest achievement right now. We made the publications and websites for 3 of their conferences. We also received recognitions at Metro TV and the Sampoerna Foundation Magazine.

Did you run into many obstacles?
I had some difficulties in terms of facilities. At that time, I usually just made the most of what I had.

What differentiates you from other entrepreneurs?
In terms of designs, for example web-design, you need to keep up with the technology, the new terms, new techniques, and also new trends. I think that’s what keeps us different from most of the big players here.

What have been the keys in bringing your company to the present level?
We do what we like best and provide our clients with our best service. I am a workaholic and perfectionist by nature, I always try to get things done on time. With my kind of work, I consider that as an added value.

Has your age given you an advantage in getting where you are now?
Absolutely, I’m quite thankful that I can start running this business at my age now, instead of having to work for someone else first. I think of it as an early start.

How do you keep yourself motivated to work hard and to get even better at what you do?
We never liked making bad designs for our clients, so having a new client is like having a new motivator.

What are the most important lessons you have learned along the way?
I know it’s a cliché, never stop doing what you think you do best. Second is to provide your clients with your best service. If they’re unhappy, then you know it’s not your fault. You did give them your best. And being a professional is always a must, especially with someone my age. People tend to discriminate when you step in a meeting room with a jeans and shirt!

What is your goal in life?
My goal is probably just like everybody else’s; settle down, live happy. But I would like us to make a difference in our design industry, or at least try.

Who do you get support from?
I think a parents’ support is the most important thing to me. Otherwise, they wouldn’t even let me be a graphics design student. But having friends that share the same vision and preferences, and being able to work together with them is also important at the same time. They keep our company running.

Who are your role-models?
I always admire how Steve Jobs does his business.

How important do you consider networking to be?
It’s one of the most important things in our business. Since we’re a small company, we can’t simply do exactly everything by ourselves.

Apart from running your business, are there any other things you’re passionate about?
I like tweaking my car and playing music, I do the latter at church. The other thing I like the most is probably collecting die-cast cars, which I have been doing since I was four years old. I’ve been wanting to make a display for them, but I simply don’t have the time to do so!

Any websites/ books or other resources you can recommend beginners?
godote.com, I’m one of the moderators there. There aren’t any books where I learned to do this or that. I usually learn everything by myself, mostly with help files or articles on the net. Besides, I rarely have the time read books with all my work.

What can we expect from you in the future?
I’ve been wanting to try on car-related design works. One thing that we’re sure going to do is the clothing industry.

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